Restaurant Review | The Cinnamon Snail (Vegan Lunch Truck), NJ

I have been following The Cinnamon Snail, a gourmet organic vegan lunch truck that operates out of the Garden State, on Facebook for what seems like 25 years. All my friends in Northern Jersey always brag about how good their doughnuts are and it drives me crazy with jealousy. I had to make it to The Snail someday, somehow!

Luckily, since my husband was conducting a design workshop and lecture in New York City this past weekend, the kids and I were able to tag along. We decided that staying right across the river, in Jersey City, would be easier for me, since I would be by myself with the little ones during the day (being in the city alone with a two toddlers is nerve racking to say the least). I eagerly agreed knowing that The Cinnamon Snail was just a town away! Hoo-ray! Finally. I felt like I was about to make an eagerly anticipated pilgrimage to vegan heaven.

Never having been to Hoboken, their downtown area pleasantly surprised me (cute despite all the tourists taking pictures of Carlo's Bakeshop). It really seemed like a classic American, walkable, small town. The air was cold and the sun was warm--that perfect autumnal combination--and I was super hungry when we arrived. Fortunately for me, there was a parking space right near the truck.

First off about The Snail, I have to say, the guys on the truck are so peaceful, happy and accommodating, you just want them to come out and, like, do some sun salutations with you or something. This is probably a good vibe to have when you are operating a lunch truck that take orders by business types rushing off to work. They left me feeling like, "Dude, everything's gonna be alright!"

Now, for the food... I ordered a few doughnuts, a cinnamon snail, a brownie and a "General Tso's" sandwich. Sitting on a park bench, soaking in the breathtaking view of the Manhattan skyline, the children happily scarfed down their strawberry glazed donuts while I waited a few minutes for my sandwich.

When I took the General Tso's out of the bag, I was immediately struck at the size of it! It was huge and reasonably priced at $8. I tried to remember the flavors for a proper review as I ate it, but honestly, I enjoyed it so much, I tried not to be super analytical. It was incredible. The seitan was perfect; crispy on the outside, soft and non-rubbery, and coated with a simple, yet tasty, glaze. Then there was tons of Veganaise, greens, and oh my, even the baguette was awesome. My daughter, who is not big into greens, at about 1/3 of the sandwich, including the veggies, which is a super huge deal. As I approached the inevitable final bites, I felt sad that my time with Mr. General Tso's was coming to an end, and even more sad that I had no idea when I would see him again. Now, I am in forlorn separation from the dear General. My life is void without your goodness!

The baked goods, which I was able to take a few nibbles of the next day, all seemed very well made. What I appreciated most about them is that they were a perfect balance between natural and sweet. It's hard to judge a pastry when it is not fresh, so I think another trip to The Snail is in order again! Yes!

So, if you find yourself in northern New Jersey, get thee to The Cinnamon Snail, pronto! You can follow them on Facebook and Twitter for updates, get their location for the day or to just passively stalk their yumminess. They've also just received their food vendor license for New York City, you lucky New Yorkers!

The Cinnamon Snail


  1. That doughnut and sandwich looks fantastic, I wish this food truck would come to my city!

    Happy Vegan MoFo!

  2. ooooh, that sandwich must be newer. my fav is the mustard tempeh. seriously like heaven on bread. I'm so glad you finally got to go to the snail!!

  3. man, that sandwich looks amazing!

  4. Wow! I wish I had a place like that near me. The sandwich and the donut both look amazing.


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